One of the easiest ways to help increase your traffic and get users to see more of your content is to boost your blog content with Facebook Ads. There are so many things you can do with social ads as a blogger. Ultimately it depends on what your business goals are and what you want to get out of it. For the most part as a blogger, your aim will be to get relevant, interested people to your site that will then return.
Boosted posts on Facebook is one of the easiest ways to promote your content. You can do it right from your page using your organic posts so there’s no complicated Ads Manager if you’re new to this. Often, you’ll already see the suggestion from the platform itself when a post is getting some really great engagement but what happens after you hit boost?
When you hit ‘Boost Post’ you’ll be presented with three goal types; get more website visitors, get more engagement or get more messages. Depending on what you want, select the most appropriate for your aim.
You’ll then get the option to use a button. These can’t be customised but they are an easy way to add a call to action to your post. Personally, I always select ‘Learn More’ or remove the button. I would never usually suggest the latter for some goals but when it comes to promoting blog posts, it makes the ad look more authentic and organic in a feed.
Then comes your targeting as you can see in the image above. There are five options to choose from and it’s worth testing each at some point to see which gets you the best results. The second, third and fourth options are fairly self-explanatory but the first and last may be more daunting if you haven’t used ads before. Audience changes will also change your Estimated Daily Results so keep an eye on that.
People you choose through targeting can be a really easy way to boost your blog content with Facebook Ads to target users that are interested in products, travel or specific things you have written about. For example, if I wanted to boost my blog content with Facebook Ads to other people that liked Walt Disney World, I could use that in my detailed targeting. I can also choose which gender I target, where they are located and their age. As you add in or remove more items, you can see the audience size at the bottom.
When you click on the browse feature, you’ll be taken to another section where you can browse by demographic details, interests, behaviours and then other categories. I would suggest using the first page to type ideas as you can get more detailed interests here. Please keep in mind that not everything is targetable, the bigger a brand, the more likely you are able to use them in the targeting.
Custom audiences are a little more advanced to set up and I’ll do another post for this. This can be really useful for capturing the users that have been on specific pages on your site for example. You can then create another audience based on that data to create a ‘Lookalike’. Facebook will find people similar to those and boost your post to them. It’s probably one of my favourite ways to target and find engaged, interested users that will come back.
Next up is budget. Facebook Ads will always suggest four days for your boost, which ideally I think is a decent amount of time. If you don’t have much budget or just want to try it out, you can do it for less. I normally boost the odd post for £10 over a few days. When you change the budget, you’ll be able to see the Estimated Daily Results changing too.
Generally, I’d also keep all placements to start with then look at my results to see if there are any that have worked better than others. A Facebook Pixel is how the platform tracks users on your site. Kind of similar to the code you would have used to set up Google Analytics. You can set this up easily by adding the code to the <head> of your site. There are plugins if you use WordPress but I’m not too familiar with other platforms.
I’ll be showcasing some more types of ads you can do on Facebook over the coming weeks. If there’s something more specific that you’d like to see, let me know! Did you know how to boost your blog content with Facebook Ads? How have you used them?