If you didn’t know, by day I work as a senior paid social manager. I’ve recently started doing ads across Miss Danielle so thought it would be useful to show you which social channels a blogger can advertise on. You can advertise on most social platforms but how do you decide where to start? This is going to be the first in a series of organic and paid social posts that will help you to drive users to your blog.
Facebook & Instagram
Facebook and Instagram are the easiest social ads to set up. You can do something as simple as boosting your post to your followers or finding new people to hit the like or follow button on your pages. I’ll be doing some more posts on how you can use Facebook and Instagram ads to promote your blog in the coming weeks. With most blogging platforms, it’s super easy to set up tracking also.
Pinterest is a great way to promote all your posts organically, but what about through ads? It’s a simple way to get your content in a really native format. It’s not ‘in your face’ and looks really natural amongst the other pins. Targeting isn’t quite as specific as it is on other social channels and it tends to work better against broad themes. Pinterest is a really cheap way to get a large reach amongst a big audience. There are plenty of ways to get your content out there organically too through Tailwind too.
Twitter is one of my favourite ways to drive traffic to my site and it’s one of the fairly strong social channels a blogger can advertise on. I wouldn’t recommend it as much for generating sales or leads if that’s a secondary conversion you have in mind. Awareness and getting users to your site is what it’s perfect for. One of the benefits of using Twitter is that you can target similar followers of specific usernames. This is a great way to get your blog known to other’s that have a similar audience to your own.
There are a few more social channels a blogger can advertise on, especially if you have bigger business goals other than getting users to your site. LinkedIn is a great way to boost your posts to a more professional reach but it’s quite expensive to use. If you’re just looking to start out, definitely try Facebook and/or Instagram. It’s really easy to set up and you can put as much or as little spend on it as you like.
I’ll be doing a few more posts about social channels a blogger can advertise on over the coming weeks. It’s something I’m really passionate about that I’ve made into a career so want to share what you can do with small budgets.